Teken in op U gunsteling platform en laai die unieke mooi maar kragtige lied nou af.
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Nuwe Afrikaanse Musiek Vrystelling: “Net Ons Riviere Loop Vry”!
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The Digital Experts Share Smart Device Strategies at the NAB Show
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It’s no secret that a wild, wondrous array of smart devices, voice-activated speakers and mobile apps are unlocking newfound potential to connect with radio audiences, while potentially plumping stations’ bottom lines. The challenge now for broadcasters is trying to keep up with these rapidly evolving platforms, even when that sometimes means starting from scratch—again.
At the Wednesday NAB Show session, “Maximizing Smart Devices and Mobile Apps for Radio,” executives from Beasley Media Group and Hubbard Radio shared their efforts to stay ahead of the curve.
Steve Meyers, Executive VP of Digital for Beasley, explained that his company has made the leap to a new mobile app platform for each of the company’s 63 stations in 15 markets, with a focus on next-generation features—which he admits continue to evolve. The media company began the design phase six years ago, working with jācappps.
Recognizing that more than 70% of its audien
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Top 2017 Radio Advertisers available by Nielsen Based On Total Spend.
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Comcast Xfinity, Mattress Firm, Home Depot and GEICO rank among the top 10 national advertisers at both music radio stations and spoken word outlets for 2017, based on total spend in PPM markets. That’s according to Nielsen’s just released Audio Today Report, based on its top 48 radio metros that are measured by Portable People Meters.
Nielsen separately broke down the top advertisers for music-based and news/talk stations. For the former, McDonald’s was No. 1, spending $46.1 million in PPM markets. It was followed by Mattress Firm ($41.4 million), Comcast Xfinity ($36.8 million), Home Depot ($34.0 million) and T-Mobile ($32.8 million), rounding out the top 5.
For spoken word radio, Zip-Recruiter was the top spender in the 48 PPM markets for 2017, dedicating $11.1 million over the airwaves. The top 5 there is fleshed out by Comcast Xfinity ($8.6 million), GEICO ($7.7 million), Mattress Firm ($6.8 million) and Accufacts Research ($6.8 million).</p
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